Using AI for Marketing – Unlocking the Power of ChatGPT

I have a question for you—how much time do you spend trying to create content, write emails, or figure out the next steps in your marketing?

If you’ve ever felt overwhelmed by the amount of work it takes to keep up with online marketing, you’re not alone. But what if I told you there’s a tool that can help you do all of this faster and with less stress?

That’s exactly what we’re talking about today—Artificial Intelligence, specifically ChatGPT, and how you can use it to market your business like a pro.

Now, I know many entrepreneurs over 50 haven’t even tried AI yet. Maybe you’ve heard about it but don’t quite understand how it works or how it can benefit your business. No worries! I’ve got you covered.

By the end of this episode, you’ll understand:

✅ What AI is and how it works,
✅ Why ChatGPT is a game-changer for entrepreneurs,
✅ How to use it to create content, generate leads, and plan your marketing,
✅ And I’ll be sharing 10 POWER PROMPTS that will help you make the most of ChatGPT for marketing.

Let’s dive in!

Understanding AI & ChatGPT

So, what exactly is AI?

AI, or Artificial Intelligence, is a system designed to perform tasks that normally require human intelligence. Think about things like answering questions, writing content, analyzing data, and even making recommendations.

You’ve probably used AI before without even realizing it! Ever asked Siri or Alexa a question? Used Google Maps to find the fastest route? Watched Netflix recommendations? That’s AI in action.

Now, let’s talk about ChatGPT. ChatGPT is a type of AI that specializes in language processing—it understands and generates human-like text.

That means you can have a conversation with it, ask it to write things for you, brainstorm ideas, or even help you plan your business strategy.

There are other AI platforms out there—Claude.ai, Google Gemini, Microsoft Copilot, and others—but today, we’re focusing on ChatGPT because it’s one of the easiest and most powerful tools for entrepreneurs.

Why Entrepreneurs Over 50 Should Use ChatGPT

Now, let’s talk about something really important—why entrepreneurs over 50 should start using ChatGPT.

If you’ve been feeling overwhelmed by the constant need to market your business online, you are not alone. Many entrepreneurs over 50 face unique challenges when it comes to digital marketing, content creation, and lead generation.

Common Challenges for Entrepreneurs Over 50

Let’s break down some of the most common struggles I hear all the time:

🔹 “I don’t have time to create content.”
You know the importance of being visible online, but with client work, product creation, and running a business—plus family and community obligations—not to mention managing it all while holding down a full-time 9-to-5 job, who has the time to write social media posts, blog articles, and emails every single day?

🔹 “I don’t know what to post.”
Marketing feels like a guessing game. Should you post a motivational quote? A personal story? A sales post? Many entrepreneurs struggle with knowing what their audience wants to see.

🔹 “I’m not a writer.”
Writing compelling emails, website copy, and sales pages is not easy. It’s frustrating when you spend hours on a post, and it doesn’t get engagement or sales.

🔹 “I feel behind on technology.”
Things change so fast—Instagram adds new features, algorithms update, AI keeps evolving. Many entrepreneurs over 50 feel frustrated trying to keep up with digital trends.

🔹 “Marketing feels exhausting.”
For many, marketing feels like a full-time job—and one they don’t enjoy. It’s a constant struggle to come up with fresh, engaging content that actually converts.

Now, what if I told you that ChatGPT can help solve ALL of these problems?

How ChatGPT Can Help Entrepreneurs Over 50

1️⃣ Save Hours of Time on Content Creation
Instead of staring at a blank screen for hours, ChatGPT can generate content in seconds. Whether you need a social media post, email campaign, or blog article, it can draft high-quality content quickly, so you can focus on running your business.

2️⃣ Generate Content Ideas Instantly
Not sure what to post? ChatGPT can generate hundreds of content ideas based on your industry, audience, and goals. Need post ideas for your coaching program, online course, or product launch? ChatGPT has you covered.

3️⃣ Improve Writing and Messaging
If writing isn’t your strong suit, AI can help refine your message, suggest better wording, and even adjust the tone to match your brand voice. It’s like having a built-in copywriter at your fingertips.

4️⃣ Stay Ahead Without Learning Complex Tech
You don’t have to be a tech genius to use ChatGPT. If you can type a question into Google, you can use AI. It’s simple, intuitive, and user-friendly, even if you don’t consider yourself “tech-savvy.”

5️⃣ Personalize and Enhance Customer Engagement
AI can help you customize responses, draft personalized email sequences, and even automate customer follow-ups. This means you can build relationships with leads and customers—without spending hours manually replying to messages.

Real-Life Examples of How Entrepreneurs Over 50 Are Using ChatGPT

Let’s look at some real-world applications of ChatGPT that entrepreneurs over 50 are already using successfully:

✅ Social Media Marketing: Instead of struggling with what to post, ChatGPT can generate a week’s worth of engaging posts in minutes.

✅ Email Marketing: Need an email sequence to sell your course or coaching program? ChatGPT can create persuasive and high-converting email copy.

✅ Blog Writing: Want to establish authority in your industry? AI can generate well-researched, SEO-optimized blog posts in half the time.

✅ Sales Pages & Product Descriptions: Struggling to write compelling sales copy? AI can help craft persuasive headlines, product descriptions, and CTAs that convert visitors into buyers.

✅ Course & Webinar Planning: Hosting a workshop or online course? ChatGPT can help outline lesson plans, key topics, and promotional materials.

✅ Customer Support & FAQs: AI can generate responses for common customer questions, saving time on support emails and messages.

For entrepreneurs over 50, AI isn’t just a cool tool—it’s a way to work smarter, not harder. Instead of spending hours on marketing, writing, and content creation, you can use ChatGPT to automate tasks, streamline your workflow, and focus on growing your business.

And the best part? It’s free to get started!

Pro Tips for Using ChatGPT Effectively

Now that you know what ChatGPT is, let’s talk about how to get the best results.

The way ChatGPT works is that you ask it a question (or what we call entering a prompt) and ChatGPT will give you an answer based on your question or prompt. The better the prompt, the better the response.

This is how I advise my clients to look at ChatGPT. Imagine that it is a super smart assistant that can go off the rails sometimes. ChatGPT will give you an answer to whatever you ask it, even if it has to make assumptions about some of the background information. Here are some tips to follow to get the best response possible from ChatGPT. These tips work for all of the other models as well.

1️⃣ Be Specific with Your Prompts
Vague prompts lead to vague answers. Instead of asking, “Give me marketing advice,” try:  “Give me 3 email subject lines to promote my online course about marketing for women entrepreneurs over 50.”

2️⃣ Refine Your Responses
If you don’t like the first response, don’t settle! Try asking:
➡️ “Can you rewrite that to sound more engaging?” or
➡️ “Give me five different variations.”

Remember, see this as a conversation with an assistant. If the answer is in the wrong direction, let it know.

3️⃣ Use AI as a Starting Point, Not a Replacement
ChatGPT gives you great ideas, but your personal voice is key. Edit responses to match your style. There are ways to train ChatGPT to write in your voice but even then make sure that you are looking at what it puts out and making changes as needed.

4️⃣ Leverage AI for Research
ChatGPT can help you understand your audience better by generating insights on trends, challenges, and solutions in your niche.

5️⃣ Combine ChatGPT with Automation Tools
If you’re using platforms like HighLevel, email marketing tools, or social media schedulers, you can integrate AI-generated content directly into your workflow.

Power Prompts for AI-Driven Marketing

Now, let’s get to the good stuff—how you can actually use ChatGPT for marketing.

I am going to share with you what I call Power Prompts that will help you create content, plan your strategy, and engage your audience like a pro.

I’m going to read a few of them here so you can get a feel for what I call a power prompt but let me warn you, they are long. You can simply copy and paste them in ChatGPT, customize them for your business and get amazing results

Here’s a prompt for Target Audience Research:

I am an entrepreneur who helps [describe your business, e.g., ‘coaches women over 50 who want to start an online business’]. I want to deeply understand my target audience so I can create better marketing, content, and offers that resonate with them. Please analyze my target audience based on the following criteria:

1️⃣ Demographics

• Age range

• Gender

• Location (urban, suburban, rural, international considerations)

• Education level

• Income level

• Career background

2️⃣ Psychographics

• Biggest frustrations and pain points related to [your niche]

• Top desires and aspirations

• Common fears and objections that stop them from taking action

• Core values and beliefs that influence their buying decisions

3️⃣ Online Behavior & Content Preferences

• Where do they spend time online? (social media platforms, forums, blogs, YouTube, podcasts, etc.)

• What type of content do they engage with the most? (videos, blogs, social media posts, webinars, long-form guides, short-form reels, etc.)

• What are common questions they ask online about [your industry]?

4️⃣ Buying Behavior

• What motivates them to buy? (urgency, transformation, price, social proof, etc.)

• What objections stop them from purchasing?

• What type of offers appeal most to them? (one-on-one coaching, digital courses, memberships, ebooks, done-for-you services, etc.)

• Who are the major influencers or competitors they follow?

5️⃣ Strategic Insights

• Based on this research, what kind of messaging, language, and tone should I use to attract and engage this audience?

• What marketing angles or storytelling techniques will resonate most with them?

• Suggest 5 content topics that will immediately grab their attention and position me as a trusted authority.

• Provide 3 lead magnet ideas that would be irresistible to this audience.

• Suggest a compelling call to action (CTA) I can use in my marketing to convert leads into buyers.

Please provide responses in a structured format with bullet points and insights based on current industry trends. Feel free to include real-world examples or case studies if applicable."

The response you will get from this will be amazing.

Here’s one for creating a $100K Online Business Revenue Plan

I am an entrepreneur who wants to generate $100,000 in revenue from my online business within the next [timeframe: 6 months, 12 months, etc.]. My business offers [workshops, online courses, and coaching programs] in the [your niche, e.g., ‘health and wellness for women over 50’]. I need a strategic plan that includes the following:

1️⃣ Revenue Breakdown & Pricing Strategy

• Based on a $100,000 revenue goal, outline multiple pricing models for my offers (low-ticket, mid-ticket, and high-ticket).

• How many sales of each offer do I need to hit my goal? Provide 2-3 different pricing structures that balance volume and value.

• Suggest a premium offer that could accelerate my revenue (e.g., VIP coaching, mastermind, done-for-you services).

• Provide a tiered pricing strategy to maximize conversions and customer lifetime value.

2️⃣ Ideal Customer & Audience Targeting

• Define my target audience in detail (demographics, psychographics, pain points, and buying behavior).

• What are the biggest objections my audience has about investing in workshops, courses, and coaching?

• How can I position my offers to make them irresistible to my audience?

• What messaging will resonate most with them and drive conversions?

3️⃣ Lead Generation & Marketing Strategy

• Suggest a lead generation funnel to attract qualified leads for my workshops, courses, and coaching programs.

• What are 3 lead magnet ideas that will attract my ideal clients?

• Outline a content strategy using social media, email marketing, and webinars to drive engagement and conversions.

• Recommend 5 high-converting social media post ideas to promote my offers.

• Suggest 3 email sequences to nurture leads and increase sales.

• What kind of Facebook/Instagram/YouTube ads would be most effective for my audience?

4️⃣ Conversion & Sales Strategy

• How should I structure my sales pages to maximize conversions?

• Provide a sales script or framework for closing high-ticket coaching clients.

• What are the best strategies to increase sales during my workshops?

• Suggest a limited-time offer strategy to create urgency and boost sales.

5️⃣ Automation & Scalability

• How can I automate my marketing and sales funnel to free up time while still increasing revenue?

• What software and tools should I use for email marketing, course hosting, and payment processing?

• Provide a step-by-step launch strategy for my online course, including pre-launch, launch, and post-launch phases.

6️⃣ Revenue Growth & Scaling

• Once I hit $100K, how can I scale my business to $250K or $500K?

• Should I introduce membership programs, live events, or additional coaching packages?

• Suggest 3 advanced monetization strategies to grow my income beyond the initial goal.

Based on all the information above, please summarize this into a 90-day action plan that prioritizes quick wins while building long-term growth. Also, suggest a compelling call to action I can use in my marketing to drive conversions.

You are going to get a result that you can work with. Now the conversation doesn’t stop. If it didn’t give you a complete answer on one of the points or you want to expand the answer just tell it to expand on that particular section.

I have 8 other power prompts that I would love to share with you. They include prompts for 

• Content Marketing Master Plan  

• Sales Page & Offer Positioning

• Email Nurture & Launch Sequence

• Social Media Engagement & Growth

• Lead Magnet & List Building Strategy

• AI-Powered Sales Funnel Blueprint

• Personal Branding & Authority Building

• AI-Powered Time Management & Productivity

So, let’s take a moment to recap what we covered today—because this episode was packed with insights that can truly revolutionize your marketing and business growth.

📌 AI and ChatGPT are game-changers for entrepreneurs over 50. If you’ve been feeling behind in the digital world, this is your chance to level the playing field. AI allows you to create content, build marketing strategies, and automate repetitive tasks—without needing to be a tech expert.

📌 You can use ChatGPT to create content, strategize marketing, and engage your audience. Whether you need social media posts, blog articles, email sequences, or even an entire sales funnel, ChatGPT can help you generate high-quality, structured content in minutes.

📌 Plus, I gave you essential tips for using ChatGPT effectively. The key to maximizing AI is knowing how to prompt it correctly and refining its responses to match your unique brand voice. AI isn’t about replacing your expertise—it’s about enhancing and amplifying your impact.

📌 I shared 2 of my 10 POWER PROMPTS to help you get started. These aren’t just random AI-generated ideas—these are strategic, conversion-focused prompts designed to help you attract leads, generate sales, and streamline your marketing efforts. These two prompts alone can help you transform your marketing and revenue strategy, and we’ve only scratched the surface.

💡 Imagine what happens when you apply ALL 10 prompts in your business!

If today’s episode inspired you to start using AI in your marketing, then don’t stop here.

Click here to download the 10 AI-Power Marketing Prompts to Supercharge Your Business

And if you’re thinking, “This sounds amazing, but I need help implementing it”, then let’s chat!

🚀 Book a free 30-minute strategy call with me at TalkWithVan.com. Together, we’ll map out exactly how to apply these AI-powered strategies to YOUR business.

I’d love to hear your thoughts! Have you used ChatGPT in your marketing yet? What’s been your experience? Let’s continue the conversation—connect with me on Instagram @vancollins1.