Why Your Need To Blog
One of the easiest and most effective marketing strategies you can use in your business is blogging. Blogging allows you to publish relevant content about your industry while increasing the exposure of you and your brand to your target market. Blogging, when done right, can help you build your list, engage with your audience and increase your company’s sales. Below are a few reasons why you need to take your business’ blog seriously.
Blogging allows you to create content that will attract your target audience.
While we often credit Google for providing information about anything we can think of, the true is, Google provides very little of the content that we find on web. Google is just a search engine. What is it searching? It is search all the content that has been published on the website by people like you and me. When your search “how to build a landing page,” Google goes to its handy dandy index and gives you a list of all the pages on the web that talks about “building a landing page.” Those pages, many of them blog posts, where written by people just like us, who have something to say about building landing pages. When you click on a particular post, you are taken AWAY from Google and TO the website that the page is found on. From there, you can read the article or click around to see if there is other information on the site that you are interested in.
Blogging allows your content to be searchable
Let say that you wrote a great Facebook post on how to build a landing page. Guess what? The person we mentioned up above that is searching on Google for that topic will never find your post. Why? Because content that you post on Facebook is NOT searchable on Google. Most content that is posted on social media is NOT searchable through search engines. In order for your content to be searchable, it must be on your website or a third party platform such as YouTube which is searchable by Google (especially since YouTube is owned by Google).
Blogging allows you to showcase your expertise
Your blog content allows you to showcase your knowledge and expertise. Readers will have a chance to experience how you are able to help them solve their problem. When you are able to produce a number of targeted pieces of content on a given area, it increases your credibility.
Meet Your Facilitator
Certified Digital Marketing Professional
Vanessa Collins is an author, publisher and Certified Digital Marketing Professional (CDMP). She helps small businesses and entrepreneurs develop digital marketing strategies so that they can monetize their message without getting lost in the sea of technology that is available. She owns Vanessa Collins LLC which is a business coaching and consulting firm specializing in author/publishing coaching, social media branding, and business planning. Vanessa also co-owns Heart Thoughts Publishing and Tahitian Black Companies. She has personally written and published 5 books and two publishing companies have published 30 authors totally over 50 books. In addition, she has helped several authors start their own publishing/coaching businesses.
As a certified digital marketing professional, Vanessa shows her clients how to navigate the waters of digital marketing and social media to increase their brand recognition, customer attraction and retention. Vanessa stays on the cutting edge of technology and provides timely information for her clients so that they can make fast, informed decisions about their business. She also provides various professional business services including web design and social media management. She is the creator of Digital Mastery for Women and Digital Mastery Academy.
Vanessa is certified in the following NINE digital marketing areas:
- Customer Value Optimization
- Content Marketing
- Customer Acquisition
- Email Marketing
- Social and Community Management
- Search Marketing
- Analytics and Data
- Optimization and Testing