Effectively Using Social Media In Your Business: Part 4- Deliver Your Product/Service in a Way That Suits Your Customer.

by | May 30, 2014

DeathtoStock_Wired7Once again, let’s quickly review the bottom line of business.

You must get your products and services into the hands of your customers.  In exchange for your products and services, your customers will give you some sort of compensation.  There are 5 critical things that you need to do in order to make this happen.

You must:

  1. Find your customers or make it easy for them to find you.
  2. Find out what your customers need.
  3. Inform, educate and convince your customers that you can meet their needs.
  4. Deliver your product/service in way that suits your customer.
  5. Have systems in place to receive compensation.

I grew up during the time where there were encyclopedia salespeople.  These people would actually go door to door selling sets of these wonderful books.  If you were able to afford a set of encyclopedias, which could cost several hundreds of dollars, your family was doing well, especially where I lived.

Then a funny thing happened.  Personal computers were born.  As personal computers advanced, the type of data they could display advanced.  I remember getting my first CD that contained the entire encyclopedia on it.  I stared at the disc in amazement.  If an encyclopedia salesman had knocked on my door at that very moment, they would have been very unhappy.

Are you delivering your products and services in a way that best suits your customers?  If not, you could lose lots of money.  Remember the bottom line of any business.  You must get your products and services into the hands of your customer.  This is the step where many complaints arise and repeat business and referral customers are lost.  You must understand the delivery preferences of the customers and how to compensate when something goes wrong.

In this technology age, many people prefer to have content delivered in a digital format.  You must make sure to include this in your offering.  For instance, if you are an author, you should consider having your book available not only in print form but also in eBook and audio book format.  Especially if that is the way your customer prefers the content.  You will notice that many top selling business books are available in eBook and audio book formats because many business executives like to listen to content on their tablets and smartphones.  Here, again, it is important to know your customer.  Do your customers like to get your type of information in digital format?  If so, make sure you can deliver it that way.