Blogging is not just about writing a bunch of content and posting it on your website. Blogging is (or should) be an important part of your sales process. Blogs are sometimes the first introduction that someone has to you or your products and services. Below are a few mistakes to avoid when producing your blog.
Mistake #1 – Not using your blog for list building
Your blog should be the number 1 vehicle you use for list building. Why? Because it allows you to engage with your audience after they have left your site. Having lots of visitors each day on your site is great but if you are not able to engage with them through email marketing afterwards, you are leaving money on the table and you are leaving people without the help they may need from some of your other products and services. Make sure that you include some type of lead magnet or freemium on each blog post with an opt-in form.
Mistake #2 – You are not utilizing the power of retargeting
Every one that leaves your blog, or website for that fact, should leave with a little “gift,” or a little pixel. Retargeting pixels, especially for Facebook advertising is easy to install and will allow you to run specific ads to those people how are already familiar with you and have already visited your site. You can better segment your target audience for advertising. For instance, if I have visited your site and read your blog post on “Ways to Remove Gluten From Your Diet,” I am probably more likely to buy your book on Gluten Free Cooking than I am to buy your book on Low Carb Meals.
Mistake #3 – Not having a plan in place for where you want this relationship to go
Your blog is often the beginning point of your relationship with a potential reader. Where do you want this relationship to go? Thinking, “I just want them to buy something,” is not good enough. You want them to buy what? What is it going to take for them to feel ready to commit to that type of purchase? Are there smaller purchases available that they should make first? Remember, you are developing a relationship with each person that reads your content. You must take the lead and determine where you are going.
Meet Your Facilitator
Certified Digital Marketing Professional
Vanessa Collins is an author, publisher and Certified Digital Marketing Professional (CDMP). She helps small businesses and entrepreneurs develop digital marketing strategies so that they can monetize their message without getting lost in the sea of technology that is available. She owns Vanessa Collins LLC which is a business coaching and consulting firm specializing in author/publishing coaching, social media branding, and business planning. Vanessa also co-owns Heart Thoughts Publishing and Tahitian Black Companies. She has personally written and published 4 books and two publishing companies have published 17 authors totally over 40 books. In addition, she has helped several authors start their own publishing/coaching businesses.
As a certified digital marketing professional, Vanessa shows her clients how to navigate the waters of digital marketing and social media to increase their brand recognition, customer attraction and retention. Vanessa stays on the cutting edge of technology and provides timely information for her clients so that they can make fast, informed decisions about their business. She also provides various professional business services including web design and social media management. She is the creator of Digital Mastery for Women and Digital Mastery Academy.